Now, citizens appear to be holding all the cards,Permission is the asset of the futureFor generations, businesses had no idea who their end users were If the guy down the row at work buys a Mac Air, it counts,One surprising view is that the typical clicker is female, lower-than-typical income, interested in sweepstakes and coupons
The first is to become the expert in what you do,The internet allows some organizations to embrace long-distance involvement Subscriptions are an overt act of permission,Twitter and Yahoo mail and eBay are completely populist
Anarchism is a term describing a cluster of doctrines and attitudes whose principal uniting feature is the belief that government is both harmful and unnecessary.Probably no man had more effect on the daily lives of most people in the Untied States than did Henry Ford a pioneer in automobile production.The use of well-chosen nonsense words makes possible the testing of many basic hypotheses in the field of language learning.
Number [four]: you yelled at the consumer,When was the last time you excitedly told someone about Fedex? People are too selfish for an emotion that selfless, most of the time,If you want to read more, in order, my books on this: All Marketers are Liars, Meatball Sundae, The Dip, Purple Cow, Permission Marketing
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto,What choice do you have? The problem, of course, is that most organizations are on fire, most of the time Are you better at what you do than you were a month or two ago?,Thank me the next time you've got seeds stuck in your teeth
There are a few problems with this publisher-first approach,Richard Branson doesn't work more hours than you do There are two pieces of math that might help you figure this out,if you were an author or publisher and it was easy to ignore them before, it isn't now
Building a tribe is reliable, it's hard work and it's worth doing,If you discover an out of stock, please check back after a week And when it shows up? It will eat everything it can and probably drive competitive smaller fish extinct,Adding layers or faux scarcity doesn't help me or you
Sure, you can try to minimize the cost of change, and you might even get the number to 1%,Most of that money is spent on traditional items purchased in traditional ways The internet has transformed the software industry in two vaguely related ways:1,In other words, don't focus so much on starting something
B is for Bootstrapper: A bootstrapper is someone who starts a business with no money and funds growth through growth,Starbucks didn't become Starbucks by getting discovered by Oprah Winfrey or being blessed by Warren Buffet when they only had a few stores I think there's a transparent wall, an ever bigger one, between digital spectators and direct interaction or transaction,The problem is that strangers are difficult to convert
And the caring causes them to invest attention,Self-delusion is lying to yourself about how good you are Capital is selfish and it often seeks the highest possible short-term results,The newsletter, it appears, was not just lucrative, it was a bargain
